We’re now looking for a commercially-minded CRM & Campaign Manager to help take our customer engagement to the next level. You’ll join our small, friendly and hands-on marketing team at an exciting time, as we continue to grow our innovative Friends of Squire’s loyalty programme. Launched in early 2025, the programme has already built strong momentum – and we’re looking for someone to build on this success, turning it into a powerful engine of loyalty, footfall and spend across our garden centres and Restaurants. Working closely with colleagues in Marketing, Buying, IT and Operations, you’ll lead and implement our CRM and member communication strategy, and drive the delivery of selected seasonal campaigns and events. You’ll also act as a brand guardian, ensuring everything we do stays true to our trusted tone of voice and brand standards. If you’re passionate about using insight and creativity to shape meaningful customer journeys – and want to make a real impact in a collaborative, values-led business – we’d love to hear from you. Rota: Full time, 40 hours, 08:30-17:30
What You’ll Be Doing
Customer Relationship Management
Lead the CRM strategy to recruit new members, drive repeat visits and increase average spend.
Build detailed customer profiles and segmentations using insight and data.
Ensure Friends sign-up is visible and engaging across our centres throughout the year.
Optimise member journeys in partnership with loyalty and EPOS agencies.
Handle day-to-day queries from centre teams and customers.
Campaign Planning & Execution
Manage the member communication plan and seasonal campaign delivery.
Own the promotional calendar, supporting loyalty and trading activity.
Roll out effective POS materials and guide in-centre implementation.
Support cross-selling between garden centres and Restaurants.
Communications & Email Strategy
Collaborate with the Senior Marketing Executive to deliver email campaigns for members and non-members.
Ensure all content is relevant, timely, on-brand and – where appropriate – personalised.
Insights & Data
Work with the CRM agency to analyse performance and identify trends.
Report on key metrics (sign-ups, visits, spend, engagement).
Run member and non-member surveys and translate insights into recommendations.
Stay ahead of CRM best practices, especially automation and workflow optimisation.
Brand & Governance
Champion brand standards and consistency across all touchpoints.
Maintain guidelines and approve assets for emails, digital and POS.
Provide toolkits and support for local centre teams.
Oversee updates to websites and social channels.
Centre Support
Help teams at the centres promote Friends and maximise engagement.
Act as the main point of contact for loyalty-related in-store activity.
What We’re Looking For
Degree educated (2:1 or higher), ideally in marketing or business.
Proven CRM experience essential, in retail is preferable.
Highly analytical with strong attention to detail and confident using data.
Excellent written and verbal communication.
Strong campaign and project management skills.
Commercially focused and proactive.
Collaborative team player with agency and stakeholder experience.
Squire’s is a family-owned group of 17 garden centres based in Surrey, Sussex, Middlesex, and Berkshire. Since 1936 the purpose of our business has been the happiness of those who work in it. We are committed to growing our business and to promoting the highest standards in horticulture, catering, and retail. We want our staff to enjoy working with us in a friendly, energetic customer focused environment.
Rewards & Benefits: We want our employees to be known for their friendliness, helpfulness, and good customer service, with their whole ethos being ‘nothing is too much trouble for our customers’. In turn we will provide an extensive benefit package, please see below.
Employee Discount – 50% in Restaurants and 20% in Garden Centre on joining, increasing to 25% after 2 years’ service and 30% after 5 years’ service.
Holiday (including bank holidays) – 5.6 weeks on joining increasing to 6.2 week after 2 years’ service and 6.6 weeks after 5 years’ service.
Bonus – We reward our employees with a non-contractual bonus at Christmas, based on the profit of the company in any financial year (first year is dependent on start date)
Pension – We are all aware of how important it is to save for our retirement. We offer a Defined Contribution Pension Plan to new employees. If you pay into the plan and meet the government criteria, the company will too, and these contributions will be invested.
Attendance – After one years service, if you have worked for a full financial year and have 100% attendance, one day holiday (pro-rata) will be added to your holiday grant as a 'Thank you'.
Made A Difference Scheme (M.A.D) – A reward scheme for team members who make a difference to our business through outstanding customer service, over and above normal duties or initiatives that have grown / inspired the business. There is a monthly winner. All winners select a gift to receive.
Learning & Development – You can look forward to a wealth of learning opportunities with us that will enhance and develop you with the skills and confidence you need.
Birthday – After 6 months service if your birthday falls on your contracted day to work, you can leave work early (holiday policy rules apply). If you have 2 years service on your birthday, you will receive a £25 Squires gift voucher (pro rata for less than 40 hours).
Cycle2work scheme – After 1 years service, a government initiative which offers a 25% to 39% saving on new cycling equipment. This cost is deducted out of your pay over 12 or 19 months.
Child's first day at school – After 1 year's service come in late and go home early on your child's first day of school life, so that you can be there to take them and pick them up from school on their first day.
RHS Membership or a Tree / Shrub – After 1 years service Squire's employees can choose either one tree or shrub to plant each year up to the value of £50 retail on the anniversary of your engagement or £50 towards RHS annual membership.
Employee Assistance Programme (EAP) – After 2 years service employees are eligible to join an EAP, that gives them access to a range of wellbeing resources, etc.
Retirement – After 15 years service if you are retiring and have over 15 years service, your contracted hours will be reduced by a fifth but your pay will remain the same for your final 3 months.
Free Parking – Available to all employees in the designated parking areas on our site.
Redirecting...
You are now leaving Squire’s and visiting Ceridian, our recruitment partner’s website, to apply for the vacancy.
